Insights & Resources
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Strategies + Tactics that Win Back-to-School Buyers
Listen up, retailers! It's back-to-school time, and families are gearing up for the new school year, which means they're about to spend a lot of money in a short amount of time. If you haven't planned your campaigns yet, don’t worry—it's not too late. There’s still time to seize this opportunity and capture the back-to-school rush. This handy guide is packed with insights from the latest data and trends, so you can reach more customers and boost your sales, even if you're getting a late start. Get ready to take your back-to-school game to the next level!
2024 Cannabis Advertising Trends: Navigating the Green Frontier
The cannabis industry, which includes hemp, CBD, and THC products, has experienced substantial growth in recent years. As more states legalize cannabis for both recreational and medicinal purposes, the market continues to expand. Forecasts predict the cannabis market will reach $50.7 billion in sales by 2028, an 88% increase from the $27 billion in 2022 (Brightfield Group, 2023). With this rapid expansion, cannabis marketers must skillfully navigate regulatory challenges, economic uncertainties, and an evolving digital advertising landscape.
Maximizing ROPIS and BOPIS Strategies with Phygital Advertising
A mix of consumer expectations and evolving technology have brought about a new Phygital landscape where IRL and Online experiences converge as the retail phenomena ROPIS and BOPIS.
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