Insights & Resources
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The Cookieless Future of Digital Advertising: What Marketers Need to Know
The digital advertising landscape is undergoing a seismic shift as the demise of third-party cookies looms large. While Google recently delayed the phase-out in Chrome, it's clear that the future of digital advertising will be cookieless. So, what does this mean for marketers?
Strategies + Tactics that Win Back-to-School Buyers
Listen up, retailers! It's back-to-school time, and families are gearing up for the new school year, which means they're about to spend a lot of money in a short amount of time. If you haven't planned your campaigns yet, don’t worry—it's not too late. There’s still time to seize this opportunity and capture the back-to-school rush. This handy guide is packed with insights from the latest data and trends, so you can reach more customers and boost your sales, even if you're getting a late start. Get ready to take your back-to-school game to the next level!
2024 Cannabis Advertising Trends: Navigating the Green Frontier
The cannabis industry, which includes hemp, CBD, and THC products, has experienced substantial growth in recent years. As more states legalize cannabis for both recreational and medicinal purposes, the market continues to expand. Forecasts predict the cannabis market will reach $50.7 billion in sales by 2028, an 88% increase from the $27 billion in 2022 (Brightfield Group, 2023). With this rapid expansion, cannabis marketers must skillfully navigate regulatory challenges, economic uncertainties, and an evolving digital advertising landscape.
Maximizing ROPIS and BOPIS Strategies with Phygital Advertising
A mix of consumer expectations and evolving technology have brought about a new Phygital landscape where IRL and Online experiences converge as the retail phenomena ROPIS and BOPIS.
Embracing the Phygital Revolution in Digital Advertising
Consumers are seamlessly blending their physical and digital shopping experiences - a phenomenon the pandemic lit a fire under. It’s all about convenience.
Navigating the New Landscape of Political Digital Advertising in 2024
The Growing Importance of Digital Formats
The political advertising landscape is evolving at an unprecedented pace. As we approach the 2024 election cycle, campaigns, and interest groups are projected to spend over $12 billion on promoting candidates and causes across various media channels.
Changing the Channel:
How Connected TV Is Reshaping Advertising
At Pink Spot Marketing, we are always eager to explore the dynamic shifts in the advertising landscape, and today, we’re diving into one of the most transformative trends: Connected TV (CTV).
Rev Up Your Dealership's Success:
Harnessing Innovative Advertising Tactics with Pink Spot Marketing
Welcome to an era of transformation in the automotive industry, where demand and technology evolve faster than a sports car at a green light.
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